Going into the festive season, it's a great idea to plan out your promotional and offer strategies in advance to ensure customers are visiting your venue. But what exactly makes a good offer? And how do you know if you've done the right deal?
To help you out, we've compiled these simple steps to ensure you're creating a win-win for yourself and your customers when you create offers with Dojo.
1) Who is the customer you are trying to attract?
Do you get most of your tables filled with locals and families with kids? Are you in a busy central zone with a mix of tourists and business professionals? Or maybe you thrive in a uni town with students on a budget?
Once you know who you want to attract, think about what might motivate them to try you out. Are they budget-conscious? Do they want an exciting experience? Or does the idea of an extra treat with their meal appeal most?
Once you have those answers, the offers will be practically writing themselves.
2) What are you willing to offer from your business?
Now you know what your customer is after – are you ready to give it to them? In order to answer this question, you should consider a few things:
- What's easy for you to give – if you've got a low-cost, highly sought-after samosa recipe, it can come in handy right about now.
- What does your inventory look like – do you have a lot of extra burgers this week that will go bad unless consumed?
- Do you have high margins – and would you be willing to part with a bit of profit at certain times to keep your venue full?
Once you've considered all the above, you can...
3) Bring it all together!
What is the intersection of what your customer wants and what you're prepared to give to get them to visit your restaurant?
This is the offer sweet spot.
Got uni students looking for a deal? Give them buy one get one free to reduce your extra beef inventory and get them through the door.
Got business professionals and tourists alike looking for a good time? Create a bespoke menu at a discount that will provide an exciting experience worth coming back for.
And don't forget, you always want to put appropriate constraints on all your offers. For example, you wouldn't want to give £10 off any bill – do that, and someone with a £10 meal just got their food for free. Instead, you'd want to add a minimal spend constraint.
As long as there's a win-win for you and your diners, offers are a great way to get new and loyal customers straight to your restaurant.
Now you know everything about setting up the perfect restaurant offer – why not give it a try?
Introducing Dojo offers
Now that we've covered the basics of creating a great restaurant offer, here are the offers you can set up with Dojo. With us, you can enjoy four new ways to attract hungry diners:
- Discount – give money or a percentage off their bill.
- Early bird – exclusive offers for visiting at certain times.
- Buy 1 get 1 free – two items for the price of one.
- Free item – a complimentary add-on to an order.
Not sure which one is right for you? Here’s how to make offers a win-win for you and your customers.
Want to get customers to spend more with you (and reward them for it)?
- Offer a percentage off their order over a certain amount
Enjoy 10% off your food bill when you spend £60 or more!
- Offer money off their bill over a certain amount
Get £10 off when you spend £60 or more!
Want to get inventory moving, reduce food waste AND attract new customers?
- Offer a percentage off specific items that are overstocked
Get 50% off burgers this week only!
- Offer free items to incentivise new customers to try out your menu
FREE ice cream scoop with every main on weeknights
Want to get more diners at off-peak times?
- Offer money or a percentage off their bill when they come during those exact off-peak times
Enjoy 10% off your meal before 6pm on weekdays!
But that’s not all. Use offers to get diners to try new items on your menu, get them to bring their friends, and so much more!
Still have some questions on how to create a restaurant offer with Dojo? See our FAQs below for more info.
Whilst you can't have more than one offer at the same time, our advice is to start with one, leave it on for 2-4 weeks, and change it up after. Then, we'll share the data on which ones worked best. If you require any advice, ping us a message, and we'll let you know what works best in our experience after observing multiple offers.
The quickest way is to check your electronic point of sale (EPOS) to track how many times you've comped an item or applied a discount. From our side, we'll also come back to you regularly with exclusive data and insight.
You can set up an expiry date upfront. Alternatively, leave it running, and whenever you want to remove it, ping us a message, and we'll deactivate it in a matter of hours.