A Dojo market report exploring the future of the experience economy.
As high street businesses compete with their digital counterparts, we’ve researched what it takes to keep the pace.
Through Dojo customer surveys and consumer focus groups, we’ve asked business owners and consumers exactly what they think a flourishing experience economy looks like. And we put it all together in our first Dojo market report.
It’s clear that consumers are hungry for experiences that go above and beyond so the opportunity for business owners is ripe for the taking.
1 in 3 of us seek out memorable experiences most of the time. And we’re prepared to pay 28% extra when we find it.